Pure Daily Care makes esthetician-grade skincare devices for at-home use. Their flagship product, the NuDerma High Frequency Wand, is the number one facial beauty device on both Amazon and TikTok Shop.

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Their core audience is women aged 18 to 40 who want professional-level skincare they can do at home.

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Creator content has always been central to Pure Daily Care's growth. By the time the brand launched its TikTok Shop, the NuDerma Wand already had millions of organic views and mentions. But although the team was getting content, managing the creator ecosystem behind it was a different story.

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Multiple agencies handled outreach to thousands of creators using their own separate tools and platforms.

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Pure Daily Care had no visibility into who was being contacted, what content was being produced, or how anything performed.

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The team received several exported spreadsheets but never had access to the full picture.

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Product sampling was equally disorganized. Budgets went out, samples shipped, and yet no one had a systematic way to track what came back or whether creators actually posted.

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The result was wasted budget, missed opportunities, and no way to understand what was actually driving results.

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"There wasn't one place where everything lived," says Brianna Ricci, Director of Digital Marketing. "We had no visibility to anything except the numbers agencies would export."

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This became impossible to ignore during Black Friday.

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The team wanted to find the previous year's top-performing creators and re-engage them for a new campaign.

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They couldn't. TikTok's native analytics only retain 90 days of data.

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The videos were gone.

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The creators who had driven strong results for the brand were untraceable.

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There was no way to rebuild what had worked previously.

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That’s what led them to Refunnel.

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Using social listening, the team now automatically captures creator content across Instagram & TikTok and secures usage rights through Refunnel’s One-click Usage Rights Feature.

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When Black Friday came around again, Brianna and her team could quickly identify the previous year’s top-performing creators, recover their videos, reconnect with them, and relaunch the winning content as ads.

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One example: Pure Daily Care built a landing page inside Refunnel that turned their TikTok Shop affiliate program into a gamified challenge with tiered cash bonuses.

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Creators signed up, posted videos featuring the NuDerma Wand under specific content guidelines (glow-up moments, trending sounds, creative hooks), and earned escalating cashback rewards based on GMV milestones, from $50 at $500 GMV all the way up to $25,000 at $1M GMV.

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The challenge ran for 20 days (September 11–30), with payouts processed after TikTok's 30-day return window closed.

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It generated 2 million impressions, $60K in organic GMV, and $200K in paid GMV with ads.

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Today the team manages approximately 100 creators on monthly retainers and a community of 15,000 to 20,000 creators in their open program.

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Refunnel handles onboarding, sample tracking, and follow-up.

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Campaigns go out through the platform and results come back in one place.

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"Refunnel is like our little data library of historical references," says Brianna. "It's extremely helpful."