How Pure Daily Care created 7,000 UGC Videos in 90 Days Using Refunnel
A nine-figure beauty brand used Refunnel to centralize creator management, unlock historical TikTok data, and dramatically increase creator output.
Pure Daily Care Context
Pure Daily Care is a US-based beauty and wellness brand founded by Dave Dama and Arsalan Rahbarpoor in 2010, specializing in professional-grade, at-home skincare devices.
The company has served over 1 million customers with products designed to bring esthetician-level treatments into consumers' homes at affordable prices.
Pure Daily Care generated revenue in the high eight figures in 2025.
Pure Daily Care are #1 bestsellers on Amazon and TikTok Shop in their category.
They believe content creators are one of the most important pillars of their business success.
We sat down with their team for an hour and asked all the questions you might be asking yourself before choosing your creator management platform.
Let's break it down:
Before Refunnel:
Before using Refunnel, Pure Daily Care's creator management was chaotic and manual. Everything was scattered across spreadsheets, emails, and agencies with no centralized system.
Jonathan (CMO) explained they had "no system per se", outreach and product sampling were fragmented, and they couldn't see the full picture of their creator partnerships.
- Manual and Scattered Processes: Everything was done by hand, meaning spreadsheets were used, information was scattered across different platforms and tools, and there was no centralized place for all their creator outreach data.
- Difficulty with Historical Data: TikTok analytics only let the team look back about 90 days, so they couldn't easily find or repurpose past promotional content or quickly reconnect with creators who'd performed well in previous campaigns.
- Agency Dependence: The workflow relied heavily on agencies using different tools to contact creators, but there was no dashboard that Pure Daily Care could use internally to manage or even understand those efforts outside exported stats from the agency.
- Sampling Was Limited and Unorganized: Pure Daily Care sent product samples to creators through agencies, but had no system to track who received what or measure results. Jonathan Cohen explained they would give agencies budgets for samples and retainer creators, but never ran a large-scale, organized sampling program.
- Other Tools: Pure Daily Care tried using a leading influencer platform but found it "complicated and difficult to work with", calling the experience "a mess." The platform was hard to use and didn't solve their core problems: lack of centralized data, poor visibility into creator interactions, and no long-term tracking.
The result: missed opportunities, inefficient sampling, no historical insights, and constant operational headaches managing their massive creator community.
Their Refunnel Setup:
5 Ways Pure Daily Care is Using Refunnel
1. UGC Campaigns: Pure Daily Care built a landing page inside Refunnel that turned their TikTok Shop affiliate program into a gamified challenge with tiered cash bonuses.
Creators signed up, posted videos featuring the NuDerma High Frequency Wand with specific content guidelines (glow-up moments, trending sounds, creative hooks), and earned escalating cashback rewards based on GMV milestones, from $50 at $500 GMV all the way up to $25,000 at $1M GMV.
The challenge ran for 20 days (September 11-30), with payouts processed after TikTok's 30-day return window closed.
The campaign resulted in:
- 2 Million Impressions
- $60K Organic GMV
- $200K in Paid GMV with Ads
2. TikTok's analytics only look back 3 months. Refunnel gives them the full picture—pulling historical data to identify last year's top performers, generate reports, and arm their PR team with real insights.
3. Frictionless Whitelisting: When Pure Daily Care runs campaigns or spots organic creator content with high impressions, they need permission to use it in ads. Refunnel's whitelisting feature lets them send permission requests and get approvals from creators instantly, no messy email chains or delays for either side.
4. Shoppable Video Integration: Pure Daily Care used to pay for a separate platform just to embed shoppable videos on their website—letting customers watch creator content and buy directly. This feature is included inside Refunnel, so they consolidated everything into one platform and eliminated an extra software cost.
5. TikTok Shop Dashboard: Refunnel's dashboards let them instantly filter by product tags, metrics, and performance—giving them the clarity they need to make fast, data-driven decisions.
The Results
Before Refunnel (Full Year 2024): 4,000 UGC videos created
After Refunnel (Q4 2025 alone): 7,000 UGC videos created
Campaign Performance:
- 25+ million impressions
- $480K in GMV
By automating their creator workflows with Refunnel, Pure Daily Care generated 75% more content in just three months than they had in the entire previous year—while driving nearly half a million dollars in sales.
Why Refunnel?
Refunnel stood out because it allowed them to:
- Manage Content in One Place: No more juggling agencies and spreadsheets. Pure Daily Care now tracks all creator efforts from one simple, easy-to-manage dashboard.
- Access Your Data History: Pure Daily Care can instantly find winning content from past Black Fridays, repurpose top-performing videos, and re-engage their best creators without digging through old files.
- Support: Refunnel's support team is second to none. They created a dedicated Slack channel and regularly hop on calls—not just for platform support, but for full creator campaign strategy.
Refunnel streamlined and centralized what used to be a very manual, scattered, and inefficient process for creator management; everything now lives in one transparent dashboard.
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