Collecting “real” UGC is at the heart of what we do
Social media once lured brands with a tempting proposition: Spend $40 per ad click for the chance to make a $50 sale. Repeat the process as often as possible and watch the profits roll in.
Those days are over.
Now, instead of $40 to get a click, it costs $50 or $60 or $80. DTC companies end up raising baskets of money and spending just about all of it on social media and online ads, payments to influencers, etc, losing money on every customer.
The path forward is very different.
We subscribe to the idea that your current happy customers should be leveraged to help you bring new customers. That your best creators should be incentivized to create on-going content for you. That your community, more than any paid agency, is the source of best ad creatives for you when incentivized.
Our goal is to help you get constant inflow of high-quality UGC assets that would boost your organic traffic and drive higher sales. If you are excited about doing this, you will love Refunnel.