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Creator marketing that scales without the busywork.

Refunnel gives brands and agencies the infrastructure to manage creator relationships, scale content production, and turn creator content into a growth engine across channels.

From first outreach to final payout, everything runs in one connected system.

Book a Demo
THE BEST BRANDS USE US TO MANAGE THEIR CREATOR RELATIONSHIPS
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195
Invites Sent
623
Creators Found

Every new creator adds another spreadsheet.

DMs, contracts, shipments, content folders, rights requests, payouts. As your program grows, so does the admin.

Close-up of a smiling person with long hair in a TikTok video post by @johndoe with 1.2M followers, featuring a sleep spray product tag and usage rights request.
Four people standing on a waterfront promenade with a German Shepherd dog, a cloudy sky overhead.
Social media post by Misty.Casper showing a lightbox with partially visible text 'ALWAYS SMILE MORE' and tagged products including self tanner lotion and a statement 'Fox is my hero', with a $1050 price tag.
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Model of upper and lower teeth displayed on a stand, used for dental demonstration.
Close-up of a smiling person wearing glasses, showing teeth and part of their face.

One connected system for the entire creator operation

Refunnel is the creator CRM and operating layer underneath your program. Every creator gets one record that holds their campaigns, contracts, product shipments, posts, usage rights, performance, and payouts, so your team stops reconciling six tools and starts running one operation.

Book a Demo
Sidebar menu titled Social Listening with sections for All content, Tiktok Shop, Collections including Collection 1, 2, 3, and Favorites including Favorites 1, 2, and a strikethrough Favorites 3.
Dashboard showing social media content filters including post date, creator, usage rights, approval status, content type, collections, hashtags, engagement, and post type with options to sort and save.
Dashboard interface for social listening showing content filters, collections, favorites, and two social media posts including a close-up of a smiling mouth and a group of people with a dog.

The lifecycle

Follow every creator relationship from first post to final payout

Each stage hands off to the next inside Refunnel, so nothing gets re-entered, re-requested, or lost between tools.

Refunnel creator CRM showing creators by stage: reached out, product sent, posted
01 · Recruit

Bring creators in

Find creators already posting about your brand, invite new ones, and let applicants come in through one campaign link. Every creator lands in your CRM with their history attached.

Signed creator agreement in Refunnel with deliverables, payout, and usage rights terms
02 · Activate

Launch the campaign

Run UGC, affiliate, or seeding campaigns with the incentives that fit. Send product from Shopify and issue a contract covering deliverables, payout, and usage rights.

Captured Instagram and TikTok posts with filters for post type, usage rights, and collection
03 · Capture

Collect every post

Refunnel captures Instagram and TikTok posts that mention your brand, including Stories, and ties each one to the creator and campaign behind it.

Campaign leaderboard ranking creators by views with milestone bonuses
04 · Measure

See what works

Track views, engagement, and Meta and TikTok Shop revenue by creator and by post, then rank and reward the creators who keep delivering.

Creator videos with usage rights approved for ads, email, and website
05 · Secure rights

Clear content for reuse

Request usage rights in a tap and keep every approval on the creator's record. Approved content syncs to Google Drive for your team.

Refunnel ad launcher choosing branded, Partnership, or dynamic ad format
06 · Distribute

Put content to work

Turn approved content into branded ads, Partnership Ads, or dynamic ads on Meta from Refunnel. Partnership Ads run once the creator approves in one tap.

Running alongside every step

Payouts and 1099s, handled

Pay flat fees, per-post rates, commissions, view milestones, or contest prizes by bank transfer, PayPal, store credit, or gift cards. W-9s and 1099s are handled inside Refunnel, with zero setup.

Creator payouts by PayPal, bank transfer, and gift card with W-9s collected and 1099s handled
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One piece of creator content. Value across every channel.

When rights, performance data, and creator relationships live in one place, a post doesn't get used once and forgotten. The same content keeps earning across the channels you already run.

Content count dashboard from August 27 to November 25, 2025, showing 1.8k total with breakdown: 545 IG Reels, 724 IG Stories, 307 IG Feeds, and 208 TikTok Videos, alongside a colorful stacked bar chart.

Organic social

Every Reel, Story, feed post, and TikTok that mentions your brand is captured, credited to its creator, and searchable, so your social team always has proven content ready to repost once rights are approved.

Meta ad account connected in Refunnel and ready for Partnership Ads

Paid media

Launch approved content as branded ads, Partnership Ads, or dynamic ads on Meta. Partnership Ads run with the creator's one-tap approval, and branded ads use the usage rights you've secured.

TikTok Shop affiliate video with GMV and affiliate video counts tracked in Refunnel

Social commerce

Track TikTok Shop affiliate videos and GMV by creator, and give affiliates unique discount codes and links with commissions tracked automatically.

TikTok screen showing a video of a yellow Ridge Wallet priced at $95 with buy option, user @lifeofthetravelingpin has 128 posts, 173.5k followers, last post on 25 Nov, 4.2k likes, 159 comments, and 151.1k views.

Your website

Put your best creator videos on your site as shoppable videos, so approved content keeps selling long after it was posted.

Coming soon

Universal Creator Ads: launch the same creator content as ads on TikTok, Snapchat, YouTube, and AppLovin. Join the early-access list

Who it's for

Scale creator output without scaling headcount

Creator programs usually grow by adding coordinators. Refunnel lets the same team run more creators, more campaigns, and more content.

Brands and enterprise teams

One system of record for every team that touches creators

  • Every creator, campaign, contract, and post on one profile
  • Seeding, content capture, and usage rights in one workflow
  • Approved content handed straight to paid and organic teams
  • Creator payouts and 1099s without a separate finance process

Agencies

More clients, same team

Run creator programs for multiple brands from Refunnel, with each client's creators, content, rights, and payouts kept organized, so a new client doesn't mean a new coordinator.

Customer results

Programs that run on Refunnel keep compounding

200+
ads launched per month
Laura Geller, after replacing 3 content agencies
-50%
customer acquisition cost
Mad Rabbit, from the $50–60 range to $20–30
7,000+
UGC videos in 90 days
Pure Daily Care
7X
top creator ROAS on Refunnel-sourced ads
Portland Leather Goods
Read the case studies →

Track what our customers are saying

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SEEQ brand logo in stylized white lettering on a black background.
Logo with a white coffee bean icon inside a circular black background, next to the words 'THE ONLY BEAN' in bold white capital letters.
Woman holding a glass of water with a lemon slice and a metal straw, about to take a pill, with a container of pills on the table.
"Refunnel's automated collection is insane. Our team used to manually download every tag into Dropbox—we'd miss content constantly. Now it's all automated and we capture everything."
Ash
Light-filled living room with a white sectional sofa, white pillows, abstract wall art, and a cat walking away with its tail up.
"We had no system for tracking UGC—finding and organizing content was chaos. Refunnel gave us one searchable platform that saves our team hours weekly. It's now essential to how we operate."
Leanne
Two people outdoors holding up white-lidded shaker bottles with clear liquid inside, smiling in bright sunlight.
"No solution matched Refunnel's offering. We wasted hours digging through platforms, manual outreach, and tracking. Now it's centralized, saving us hours daily while growing our creator network immensely."
Myah Christensen
Display box of crunchy roasted edamame beans snack packets in various colors on a marble countertop with a pen holder and a small potted plant nearby.
"Refunnel transformed our chaotic content process. We now capture TikTok Shop UGC we couldn't access before, centralized everything in one dashboard, and eliminated constant upgrades with flat pricing."
Jason Ko
“Before adopting Refunnel, our team struggled significantly with managing content we were tagged in across social media. We relied heavily on spreadsheets, making it difficult to efficiently analyze data, manage usage rights, and handle whitelisting requests for paid media campaigns. Refunnel addressed these critical pain points by offering an all-in-one, streamlined platform. From the moment we learned about it, we had confidence in its value—especially after the TikTok Shop integration made it indispensable for affiliate and organic social teams. Refunnel has dramatically improved our ability to collaborate seamlessly across organic social, influencer, and paid media teams, making our joint efforts more impactful and efficient. ”
White letter Z centered on a circular gradient background from blue to purple.
AvenueZ
Agency
“Capturing each and every social share was nearly impossible before we had Refunnel, not to mention collecting any real analytics on those shares. Now with Refunnel we never miss a tagged share, and obtaining usage rights is as quick and simple as just a couple of clicks. It has been invaluable, saving lots of time and effort”
Red circular badge with white text saying 'SAY YES TO MEAT'.
Carnivore Snax
Food and Beverages
“It was hard to track all creators posting and when. Refunnel made it super easy in terms of our seeding process and making sure people were posting about our product! We discovered Atif and refunnel from a referral and are very happy we did! What convinced us was accessible pricing in exchange for the awesome service we were getting. The positive changes we noticed were being able to track creator posts much easier!“
White uppercase letter G on a black circular background.
Gains in Bulk
Food and Beveragesj
“Before adopting Refunnel, our team struggled significantly with managing content we were tagged in across social media. We relied heavily on spreadsheets, making it difficult to efficiently analyze data, manage usage rights, and handle whitelisting requests for paid media campaigns. Refunnel addressed these critical pain points by offering an all-in-one, streamlined platform. From the moment we learned about it, we had confidence in its value—especially after the TikTok Shop integration made it indispensable for affiliate and organic social teams. Refunnel has dramatically improved our ability to collaborate seamlessly across organic social, influencer, and paid media teams, making our joint efforts more impactful and efficient. ”
White letter Z centered on a circular gradient background from blue to purple.
AvenueZ
Agency
“Capturing each and every social share was nearly impossible before we had Refunnel, not to mention collecting any real analytics on those shares. Now with Refunnel we never miss a tagged share, and obtaining usage rights is as quick and simple as just a couple of clicks. It has been invaluable, saving lots of time and effort”
Red circular badge with white text saying 'SAY YES TO MEAT'.
Carnivore Snax
Food and Beverages
“It was hard to track all creators posting and when. Refunnel made it super easy in terms of our seeding process and making sure people were posting about our product! We discovered Atif and refunnel from a referral and are very happy we did! What convinced us was accessible pricing in exchange for the awesome service we were getting. The positive changes we noticed were being able to track creator posts much easier!“
White uppercase letter G on a black circular background.
Gains in Bulk
Food and Beveragesj
“Before adopting Refunnel, our team struggled significantly with managing content we were tagged in across social media. We relied heavily on spreadsheets, making it difficult to efficiently analyze data, manage usage rights, and handle whitelisting requests for paid media campaigns. Refunnel addressed these critical pain points by offering an all-in-one, streamlined platform. From the moment we learned about it, we had confidence in its value—especially after the TikTok Shop integration made it indispensable for affiliate and organic social teams. Refunnel has dramatically improved our ability to collaborate seamlessly across organic social, influencer, and paid media teams, making our joint efforts more impactful and efficient. ”
White letter Z centered on a circular gradient background from blue to purple.
AvenueZ
Agency
“Capturing each and every social share was nearly impossible before we had Refunnel, not to mention collecting any real analytics on those shares. Now with Refunnel we never miss a tagged share, and obtaining usage rights is as quick and simple as just a couple of clicks. It has been invaluable, saving lots of time and effort”
Red circular badge with white text saying 'SAY YES TO MEAT'.
Carnivore Snax
Food and Beverages
“It was hard to track all creators posting and when. Refunnel made it super easy in terms of our seeding process and making sure people were posting about our product! We discovered Atif and refunnel from a referral and are very happy we did! What convinced us was accessible pricing in exchange for the awesome service we were getting. The positive changes we noticed were being able to track creator posts much easier!“
White uppercase letter G on a black circular background.
Gains in Bulk
Food and Beveragesj
“Before adopting Refunnel, our team struggled significantly with managing content we were tagged in across social media. We relied heavily on spreadsheets, making it difficult to efficiently analyze data, manage usage rights, and handle whitelisting requests for paid media campaigns. Refunnel addressed these critical pain points by offering an all-in-one, streamlined platform. From the moment we learned about it, we had confidence in its value—especially after the TikTok Shop integration made it indispensable for affiliate and organic social teams. Refunnel has dramatically improved our ability to collaborate seamlessly across organic social, influencer, and paid media teams, making our joint efforts more impactful and efficient. ”
White letter Z centered on a circular gradient background from blue to purple.
AvenueZ
Agency
“Capturing each and every social share was nearly impossible before we had Refunnel, not to mention collecting any real analytics on those shares. Now with Refunnel we never miss a tagged share, and obtaining usage rights is as quick and simple as just a couple of clicks. It has been invaluable, saving lots of time and effort”
Red circular badge with white text saying 'SAY YES TO MEAT'.
Carnivore Snax
Food and Beverages
“It was hard to track all creators posting and when. Refunnel made it super easy in terms of our seeding process and making sure people were posting about our product! We discovered Atif and refunnel from a referral and are very happy we did! What convinced us was accessible pricing in exchange for the awesome service we were getting. The positive changes we noticed were being able to track creator posts much easier!“
White uppercase letter G on a black circular background.
Gains in Bulk
Food and Beveragesj
Abstract gradient background with radial blur transitioning from white and peach at the bottom to purple and blue at the top.

Build a creator marketing engine, not a coordination problem

See how brand teams and agencies run recruitment, content, rights, distribution, and payouts in one connected system. Book a demo and we'll walk through your program.

Trusted by E-Commerce Brands like...
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1M+
UGC Sourced
200K+
Usage-Rights Secured
80K+
Creators Whitelisted
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