Live & On-Demand
The Content Game
Brand breakdowns, operator interviews and live sessions on creators, UGC and ads. Join the next one live, or watch anything on demand.
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Upcoming Live Sessions
Live session
11:00 AM ET
November 25, 2026
Cast a Wide Net, Keep Your Winners
Turn marketplace creators from TikTok, Meta, Trybe and Join Brands into a program you can build on: find the 20 to 30 creators driving results, reuse winning content, and pay for performance.
Live session
11:00 AM ET
January 6, 2027
The System for Getting 100 Ads From 100 Creators and Finding Winner Ads
Brett Friedman walks through the system his agency runs so no two creators make the same ad: the hit-rate math, the brief, and how to call Scale, Wait or Kill.
Live session
11:00 AM ET
January 20, 2027
Setting Up Your TikTok Shop Live Operations
Jason Termechi, formerly on TikTok's Live Seller team, shows how to set up a TikTok Shop Live operation from zero: hiring, the eight-part script, cadence, and reading your dashboard.
Watch On Demand
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13 min
The UGC Secret Top Brands Never Share (Full Breakdown)
Going viral with UGC isn't luck. A full breakdown of the repeatable UGC content strategy behind brands that seem to blow up overnight.
Instagram & UGC Content
15 min
How To Pay 30+ Creators In 20 Minutes Using Refunnel (Full Tutorial)
A full Refunnel walkthrough: track creator deliverables and pay every creator in your program in under 20 minutes.
Creator Programs & AI
20 min
Stop Using AI Ads. Use This Creative System Instead.
Why AI-generated UGC falls flat with real buyers, and the influencer seeding system that gets you high-volume ad creative that converts.
Meta & Partnership Ads
Creator Programs & AI
14 min
The Secret Behind Premium Ecommerce Brands
The one thing most people overlook when they study the fastest-growing D2C brands, and how to copy it.
Creator Programs & AI
13 min
The Ad Strategy That Took Grüns From 0 to a $1.2B Exit in 32 Months
How Grüns went from $0 to $1.2 billion in 32 months, and the DTC ad strategy that made it happen.
Meta & Partnership Ads
12 min
How to ACTUALLY Run Whitelisting Ads in 2026
Everything we've learned about running whitelisting ads that work in 2026, from getting creator access to launching the ads.
Meta & Partnership Ads
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