Blog Posts

TikTok Shop generated $26.2B in GMV in H1 2025, but most brands are drowning in content management. The problem isn't creating videos—it's tracking what your affiliates are posting. While you spend 90% of your effort making branded content, your affiliates are creating 10-100x more videos about your products. Without a system to capture, track, and repurpose that creator content, you're flying blind. Use TikTok's free native tools for creation, but invest in platforms like Refunnel to manage the avalanche of affiliate content—track GMV per video, secure usage rights, and repurpose winners across Meta Ads and other channels. Your affiliates are your secret weapon, but only if you have a system to leverage them.

Klaviyo is a great way to stay connected with your customers through email. In this tutorial, we'll demonstrate how to use Klaviyo Flows to increase UGC from your customers or your brand. Ready to get started?. Let's hop in!

Learn how to create, optimize, and scale TikTok shoppable videos that convert casual viewers into customers. This comprehensive guide covers TikTok Shop setup, video creation strategies, product tagging, creator partnerships, performance tracking, and best practices for ecommerce brands leveraging user-generated content and social commerce to drive measurable sales through in-app purchasing.

Refunnel enables you to add email placements to your Shopify notifications, which customers receive while shopping on your website.

Direct-to-consumer brand strategy is a constantly shifting concept. However, in the era of social media, we can be sure of one thing — user-generated content presents huge opportunities for businesses.

Compare top platforms for collecting authentic video testimonials that build trust and drive conversions. This guide reviews leading UGC apps including Refunnel, EmbedSocial, Vocal Video, Flowbox, Taggbox, Boast, and StoryPrompt—covering features, pricing, and integrations to help ecommerce brands choose the right video review collection solution.

Learn how to legally secure, manage, and scale user-generated content permissions for your brand. This covers UGC rights management workflows, license terms, permission requests, copyright compliance, and common legal pitfalls to avoid when repurposing creator content for organic social and paid advertising campaigns.

How to repurpose UGC for TikTok ads in 5 steps: capture content, identify winners, secure rights, whitelist creators, and launch Spark Ads. A complete guide for ecommerce brands.