Introducing Universal Creator Ads
Partnership ads only worked on Meta and TikTok because running them anywhere else meant five dashboards and payout tracking nobody wanted to own. Universal Creator Ads extends it to YouTube, Snapchat, and AppLovin
Introducing Universal Creator Ads.
Every brand running creator content ends up in the same place.
A creator posts about your product. It performs. You get partnership rights and run that exact post as a paid ad from their handle. It converts better than anything your team produces in-house, because it looks like a real person instead of a brand.
Then you check where it's actually running.
Meta. Maybe TikTok. That's the whole list.
Not because the creative wouldn't work on YouTube or Snapchat or AppLovin. Because getting it there meant five separate dashboards, five separate tracking setups, and a payout reconciliation process nobody on the team wanted to own.
So the answer was always "yeah, we should do that." And it never happened.
Your best-performing creative sat in two channels while you kept paying to produce new creative for the rest.
That ends today.
What Universal Creator Ads does
One creator post. Every ad account you run. One click.
Universal Creator Ads extends partnership ads beyond Meta and TikTok to YouTube, Snapchat, and AppLovin. Take a piece of creator content that's already proven, and push it live across your entire paid mix without rebuilding it, re-licensing it, or renegotiating anything.
The creator keeps earning a cut of every sale their content drives, on every platform it's running on. Tracked automatically. Paid automatically. Inside Refunnel.
You are not reconciling five dashboards to figure out what anyone is owed.
Why this matters
Proven creative stops being channel-locked.
Most brands treat creator content as a Meta input. You source it, you test it, you scale the winners, and the winners stay where you found them. Universal Creator Ads turns a winning post into a company asset instead of a channel asset. One piece of validated creative working across your entire media buy.
You stop paying to solve a problem you already solved.
If a creator post is converting on Meta, you already know the hook works, the product demo lands, and the audience responds. Producing net-new creative for YouTube or Snapchat means running that test again from zero. Distribution is cheaper than production, and it's faster.
Creators earn more from the same work.
This is the part that changes creator programs, not just media buying.
Right now, a creator licenses a post and earns on Meta sales. Meanwhile the same brand is running paid on three other platforms with creative the creator had nothing to do with, because putting their post there was operationally expensive.
Under Universal Creator Ads, one post can earn across every platform the brand advertises on. Same content. More placements. More upside.
That changes what you can offer when you're recruiting. "We'll run your content on Meta" and "we'll run your content everywhere we advertise and pay you on all of it" are not the same pitch.
Your best creators have a reason to stay.
Creator churn is usually an economics problem dressed up as a relationship problem. When a creator's earnings ceiling is capped by one platform, there's a hard limit on what the partnership can be worth to them. Raising that ceiling is the most direct retention lever there is.
How it works
- Creator posts organically. Through a Refunnel seeding or UGC campaign, or content you already have rights to.
- You identify the winners. Refunnel tracks every post tied to the campaign, so you're looking at real performance, not guesses.
- You launch. Select the platforms, select the ad accounts, one click. The post runs from the creator's handle across all of them.
- Refunnel handles the rest. Attribution, revenue share calculation, and creator payouts run automatically across every platform.
Who this is built for
You'll get the most out of this if you're already running creator content and already buying media outside of Meta. Specifically:
- Brands with proven creator creative and underused ad accounts on YouTube, Snapchat, or AppLovin
- Agencies managing paid across multiple platforms for the same client
- Anyone whose creator program has plateaued because the earnings ceiling is too low to keep good creators engaged
If you're still building your first creator program, start there. This makes a working program bigger. It doesn't make a program work.
Join the beta
We're taking a first wave of brands into Universal Creator Ads now.
If you've got creator content already performing and ad accounts sitting outside Meta, this was built for you.
Frequently Asked Questions
How does the creator get paid across five platforms?
One payout structure, applied everywhere. Refunnel attributes sales back to the creator's content regardless of which platform drove them, calculates the revenue share, and pays out automatically. The creator sees one number, not five.
Do I need existing ad accounts on YouTube, Snapchat, and AppLovin?
Yes. Universal Creator Ads distributes creative into ad accounts you already run. It doesn't set up new ad accounts or manage the media buying for you.
Can I use creator content I already have?
Yes, as long as it's tied to a Refunnel campaign so attribution works. If you have older content licensed outside Refunnel, it needs to be brought in for tracking to function.
What if the same creative underperforms on a new platform?
Then you turn it off. There's no additional cost to trying, which is the point. The expensive part used to be the setup, not the spend.
Let's chat!
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