Setting Up Your TikTok Shop Live Operations

Most brands go live before their Shop can support it, then decide live doesn't work for them.

Jason Termechi spent 18 months on TikTok's Live Seller team, managed 30+ sellers, and helped move $14M in live GMV.

What you'll learn

• The 3 questions that decide if you're ready to go live
• Who to hire (host + operator) and how to test a host before you commit
• The eight-part script, run as a 5 to 10 minute loop
• Cadence and the 3-month plan from cold start to scale
• Pre-promotion: the free platform tools that fill your live before you hit start
• How to read your dashboard: traffic problem or conversion problem?

Who it's for: brands already selling on TikTok Shop that want to add Live, and agencies running Shop for clients.