The System for Getting 100 Ads From 100 Creators and Finding Winner Ads

Most creator programs don't have a volume problem. They have a sameness problem. Give 200 creators the same product and the same loose brief, and most make the same ad.

Brett Friedman runs The Creative Strategy Agency, which runs creator programs on Refunnel for brands selling on Meta.

What you'll learn

• The hit-rate math: why you need about 59 different concepts to be 95% sure of a winner
• The audience x angle x offer x format matrix, so no two creators make the same ad
• The $200 static test that tells you which message to hand your creators
• The one-cell-per-creator brief: hooks, talking points, on-screen copy rules
• How to name every ad, then call Scale, Wait or Kill with real thresholds

Who it's for: brands already running Meta ads that have lots of creator posts but few ads that scale.