Most brands launch on TikTok Shop and stall. They send samples, sign up creators, and wait, and nothing compounds. This playbook, built from a live conversation with Warren Jolly, CEO of Adquadrant, breaks down exactly why that happens and what to do instead. From the cold start period to creator deal structures, the psychological briefing framework, and the partnership ad strategy that cuts CAC by 30% this is the operating system behind brands like Coco March, JoyJolt, and Pet Honesty. Everything Warren actually does, written down, and yours for free.