Blog posts
The latest industry news, interviews, technologies, and resources.
What Makes Your Brand Forgettable (and How to Fix It)
The Emotional Blueprint Behind Building Brands That People Always Remember.
Scale Your DTC Brand Astronomically Through the Use of UGC and Refunnel
Direct-to-consumer brand strategy is a constantly shifting concept. However, in the era of social media, we can be sure of one thing — user-generated content presents huge opportunities for businesses.
Experts Guide to Winning TikTok Shop During BFCM
A detailed guide to navigating TikTok Shop during BFCM, focusing on content planning, analytics, influencer engagement, and post-campaign analysis.
Playbooks & Guides
Strategically crafted Playbooks & Guides designed by brands, agencies, and influencers who dominate UGC and influencer marketing
By Zain Ali, CEO of Zainith Agency
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Build lasting TikTok Shop success by mastering momentum, creators, and repeat demand.
By Atif Raza, Sambhav Chadha, and Shin Takeda
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Proven influencer strategies to drive revenue with gifting, whitelisting, and year-round campaigns
By Brandon Blum, Founder of New Edition
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A Proven Framework for Scaling Past $1M by Converting Organic Content Into Paid Ads, Building Strategic Creator Partnerships, and Systematically Testing What Actually Drives Sales
By Elizabeth Ahern, Founder of Brand555
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The strategic framework for transforming your brand from transactional to emotional. Learn how to identify, architect, and scale feelings-driven content that builds lasting customer loyalty
Dr. Jonathan Snow DMD
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In 2025, scale comes from creative diversity and volume. TikTok Shop let brands create endless UGC, and fueling ads.
By Norman Chu, Founder of Digital AgenZ
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The playbook for creator-led brands that scale. Learn the systems, psychological triggers, and relationship frameworks.
By Zohaib Rattu, President of Refunnel
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A play-by-play for year-round buzz — influencers, hooks, and habits that drive repeat. A step-by-step guide to mastering UGC: from getting content and scaling campaigns to measuring results, running ads, and retargeting effectively.
By Jordan West, Founder of SocialCommerceClub
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