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FAQ
Frequently Asked
Questions
Have a question that needs a human to answer? No problem.
Speak to our sales team nowWhat is Refunnel?
Refunnel is a UGC marketing platform that captures every piece of content your brand is tagged in, run UGC contests, secure usage rights in seconds, and turns top posts into revenue-driving ads—no spreadsheets or extra apps needed.
Which social platforms does Refunnel support today?
Instagram, Tiktok, Tiktok Shop, and soon Youtube. New integrations roll out continuously—just ask our team for the latest roadmap.
What is the difference between usage-rights and whitelisting?
Usage-rights give your brand permission to reuse a creator’s post as your own asset—for example, reposting it on your Instagram feed or running it from your business ad account.
Whitelisting lets you advertise through the creator’s handle. The ad is served from their profile with the familiar “Sponsored” label, so it keeps the original social proof and taps into look-alike targeting built on their audience.
Whitelisting lets you advertise through the creator’s handle. The ad is served from their profile with the familiar “Sponsored” label, so it keeps the original social proof and taps into look-alike targeting built on their audience.
Can I run reward campaigns through Refunnel?
Yes. The UGC Rewards product lets you launch contests, auto-seed product, track submissions, and even pay out incentives—all from inside Refunnel.
What payments do you support for campaigns?
Refunnel lets you settle creator earnings in the way that fits your workflow best—choose an instant PayPal payout, a Visa virtual card, or issue a gift card for your own store so creators can pick your products.
What reporting & analytics are included?
Refunnel tracks stats for every post individually—views, likes, comments, and shares—then automatically rolls those numbers up across your entire content library so you can see total impressions and quickly identify top-performing assets and creators.
How is Refunnel different from tools like Mighty Scout or Grin?
Competitors scrape preset creator lists or charge ridiculous amounts by volume. Refunnel captures all organic mentions, includes true Meta whitelisting, TikTok Shop tracking, and flat pricing.
Can multiple brands or agencies use one account?
Refunnel supports multi-accounts workspaces—perfect for agencies or holding companies that manage several brands under one login.
What support do customers get?
Growth and Scale plan includes onboarding assistance, dedicated Slack channel and founder support. Starter plan includes email support
Do you offer agency packages?
For agencies who wish to onboard more than 5 businesses with Refunnel, we can offer custom pricing based on the volume
Don’t Have to Take Our Word For it
“Managing user-generated content used to be a major challenge for our team. Despite having many customers organically sharing content about our products, keeping track of permissions and content itself using spreadsheets was inefficient, often leading to missed opportunities. We first heard about Refunnel through Nik Sharma’s email. Although initially skeptical due to the platform's early stage and some initial bugs, we were impressed by Refunnel’s responsiveness and dedication to quickly improving the user experience. Since implementing Refunnel, we've dramatically improved our ability to gather and utilize customer content. We've captured valuable content we previously would have missed and have successfully turned this into profitable ads, significantly enhancing our advertising ROAS”
Motoloot
Apparel
“It was hard to track all creators posting and when. Refunnel made it super easy in terms of our seeding process and making sure people were posting about our product! We discovered Atif and refunnel from a referral and are very happy we did! What convinced us was accessible pricing in exchange for the awesome service we were getting. The positive changes we noticed were being able to track creator posts much easier!“
Gains in Bulk
Food and Beverages
“Before discovering Refunnel, our team struggled to drive engagement through gifting campaigns. We found ourselves limited because creators had to reach certain price thresholds to benefit from incentives. Refunnel changed this entirely. Initially, we approached Refunnel simply to aggregate and access user-generated content, and we dove in without hesitation. The results have surpassed our expectations. Refunnel has enabled us to uncover amazing content and creators we might have otherwise overlooked. This has led directly to valuable partnerships with top-tier content creators and brand endorsers, and we've successfully acquired high-quality content for both organic and paid campaigns. Refunnel has streamlined our content collection process and significantly enhanced our marketing effectiveness”
Bones Coffee
Food and Beverages
“We engaged with Refunnel in 20XX as we were looking for a solution to ensure that any mentions and UGC wasn’t missed by our team. As a brand we get a lot of content and sometimes comments and photos slip through the net despite our teams efforts to keep track of everything. I came across Refunnel when somebody commented about the product on LinkedIn and I reached out to them. What impressed me the most was the personal service which Atif the founder gave us, helped us onboard and made sure that the platform was the solution to our problem. We now have a bank of UGC but more importantly we are engaging more with our customers and not leaving them feeling unheard, our community is incredibly important to us so this is a huge bonus to using Refunnel. My marketing colleague who works with another e-commerce brand was so impressed with the platform that she recommended they started using it as well (and they do!!) ”
Laceeze
Kids
“Capturing each and every social share was nearly impossible before we had Refunnel, not to mention collecting any real analytics on those shares. Now with Refunnel we never miss a tagged share, and obtaining usage rights is as quick and simple as just a couple of clicks. It has been invaluable, saving lots of time and effort”
Carnivore Snax
Food and Beverages
“Before Refunnel, our biggest frustration was tracking what we were being tagged in, by whom, and where, especially on weekends when our social accounts weren't monitored. We regularly missed valuable content like tagged stories that disappeared after 24 hours, and struggled to manage permissions and maintain content quality. Previously, we had briefly used another solution that had integration issues, making it challenging to manage content effectively. Refunnel was a game-changer. After a brief demo, we saw its value immediately in capturing, tracking, and organizing tagged content effortlessly. Now we never miss any content we're tagged in, even stories posted on weekends or by profiles we don't actively follow. Requesting usage rights is incredibly easy—the creators simply click a link to approve or decline, saving us significant time. Being able to download content directly in original quality without using third-party apps ensures our ads feature the best visuals possible. The ease of searching content by creators to see their past contributions is another huge advantage. Overall, Refunnel saves us tremendous time, ensures we never miss important content, and the excellent customer support further enhances our experience. The personal attention from the Refunnel team, particularly through regular feedback requests, demonstrates their genuine passion and dedication to user satisfaction”
Simply Hair
Hair
“Utilizing Refunnel has been incredibly beneficial for many areas of our company. Before using Refunnel, we were struggling to manage UGC and affiliate content in one place. Other platforms were extremely costly and didn’t have everything we were looking for in a software like this. I was referred to Refunnel by our premier website developer. Atif was very knowledgeable about the services, as well as handling any considerations we had for our exact needs and wants. His background in the industry proved to be very insightful and he was able to provide all the necessary information for us to make a decision. With refunnel, we’ve not only been able to manage our affiliate and UGC content across major social media platforms, but they have gone above in beyond by adding key features like revenue tracking, getting rights to videos, spark ads for tiktok, compartmenting videos based on the featured product, categories, views, and just about every other metric a company like us would need to analyze results. Beyond that, their widget building feature allows us to curate custom feeds for our website pages, and drive sales through on-page video feeds. Atif is attentive, responsive and takes feedback on the platform very well. I would highly recommend Refunnel for any company looking to streamline their affiliate and UGC content, especially for scaling your business’ revenue through these avenues. Overall, our experience has been 10/10!”
Zulay Kitchen
Kitchen
“Before adopting Refunnel, our team struggled significantly with managing content we were tagged in across social media. We relied heavily on spreadsheets, making it difficult to efficiently analyze data, manage usage rights, and handle whitelisting requests for paid media campaigns. Refunnel addressed these critical pain points by offering an all-in-one, streamlined platform. From the moment we learned about it, we had confidence in its value—especially after the TikTok Shop integration made it indispensable for affiliate and organic social teams. Refunnel has dramatically improved our ability to collaborate seamlessly across organic social, influencer, and paid media teams, making our joint efforts more impactful and efficient. ”
AvenueZ
Agency
“Before Refunnel, we didn’t have a real solution—we had me manually managing content from Instagram, TikTok, Pinterest, emails, and even texts from creators. As someone naturally more creative than organizational, this quickly became overwhelming. Critical shoutouts from high-profile influencers often slipped through the cracks, disappearing after 24 hours and lost forever. Refunnel changed everything for us. It's more than just content storage—it's peace of mind. Every tag and mention is automatically captured, so I never worry about missing valuable community-driven moments, even if I'm offline. As our business grows, this reliability becomes increasingly crucial. One standout feature is the one-click request for usage rights. It’s professional, streamlined, and builds trust with creators. Requests coming through a polished platform like Refunnel elevate the entire experience for both us and the creators we partner with.”
Oliver Logan
Apparel
“Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices.”
Sylvia O'Reilly
Regional Directives Analyst
“Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices.”
Sylvia O'Reilly
Regional Directives Analyst
“Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices.”
Sylvia O'Reilly
Regional Directives Analyst
“Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices.”
Sylvia O'Reilly
Regional Directives Analyst
“Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices.”
Sylvia O'Reilly
Regional Directives Analyst
“Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices.”
Sylvia O'Reilly
Regional Directives Analyst
“Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices.”
Sylvia O'Reilly
Regional Directives Analyst
“Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices.”
Sylvia O'Reilly
Regional Directives Analyst
“Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices Sed eget diam tristique amet cras proin. Eleifend egestas augue phasellus amet. Nisl ac eu lectus risus. In non enim nulla consectetur sed proin erat risus senectus. Mauris laoreet et pharetra dictum. Faucibus ultrices.”
Sylvia O'Reilly
Regional Directives Analyst
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Book a time or drop us a line at brands@refunnel.com to get your personalized onboarding scheduled.